In 2016, Swiss sommelier Marcel Knobel in cooperation with Henderson Ventura of Tabacalera William Ventura founded the ADV & McKay Cigars Co. S.R.L. One year later they launched their first cigar the ADVentura in Europe. Shortly thereafter, the brand made its way to the United States. Their first release was the ADVentura Explorer which was soon followed by the Navigator and the Conqueror. The brand is known for its back story about a seafaring explorer and his journeys of discovering new cigars, and its unique approach to packaging. ADVentura Cigars are flavorful and are handmade in the Dominican Republic.